The DuckPunk Story
Back in 2000, our Founder, Mellissa Tong, was trying to find a name for her company. One day she was at Kenneth Hahn Park in Culver City where she came upon a lake full of hungry ducks. As she was feeding the ducks with breadcrumbs, she noticed this one duck who had a huge bluish-green Mohawk sticking up from his head, just like her company logo.
After 40 min or so, all the other ducks seemed to be getting full and couldn’t be bothered. But the duck with the Mohawk would still charge over to get to the food. So Mellissa’s first impression was, “How can he still be hungry, he’s been eating the whole time?”
When she got home that night, she couldn’t shake the Mohawk duck image off her head, so she started playing with the words duck, mohawk, punk rock, punk duck, etc. Six weeks later, she named her company DuckPunk Productions. But that’s only half of the story.
Years later, the Mohawk duck became her inspiration. Every time she comes across a hurdle as a female entrepreneur, she reminds herself that she has to be that duck, to keep going and never give up.
We truly believe that if every brand and every company knows how to communicate their story to their customers, then they’d have no competition, because ultimately what makes them different and unique are completely different from their competitors. But very few companies actually learn and know how to do that.
As human beings, we are all driven by our deepest desires and our why. Every one of us is given a gift to pass on and help the world become a better place. Ours happens to be storytelling. It has been our mission and vision to teach and share the benefits of business storytelling and how it can profoundly change your business overnight.
Since our inception in 2000, we’ve won major awards for our work, such as the Clio, Addy, Telly, and many others from film festivals across the country. We also have a proven track record with our clients’ phenomenal results, such as 110% sign-up in three months, 70% increase in hotline calls and a 400% increase in revenue in three weeks.
We are also multicultural. Our language capabilities include Spanish, Cantonese, Mandarin, Korean, Vietnamese, Japanese, Tagalog, and Hindu.
Our company culture is ‘loving, being, and serving’. We love what we do, we love being who we are, and we love serving others and the world. That’s what makes us get up every morning and do it all over again the next day.
We believe that every challenge comes with a solution. The key is to be resourceful, remain calm and grounded. We do not tolerate any discrimination, anger, or hostility, on set and at the office.
Our Founder, Mellissa Tong, started her career in radio and later brought her broadcasting skills to the International Channel, one of the first satellite TV stations in the US, to become their TV News Anchor/Reporter/Producer. At the job, besides anchoring the news, she was responsible for a 5-min human interest segment every day, where she covered a wide range of topics including science, technology, health, beauty, red carpet events, entertainment news and movie premieres. As a reporter, she interviewed thousands of people from all walks of life, including Hollywood celebrities, and covered over 1,200 stories.
After the International Channel, Ms. Tong took her storytelling skills and applied it on the fiction side and went on to work for CBS’ primetime episodic TV show Martial Law starring Arsenial Hall and Samuel Hung, before founding DuckPunk in 2000.
At DuckPunk, she continues to tell stories and works with many Fortune 500s such as Nissan, Verizon, Wells Fargo, Walmart, CBS, just to name a few. Aside from production work, Mellissa is also a Public Speaker and Author. She became a #1 Best Seller on Amazon twice in 2019 for two of her books.
In her spare time, she volunteers and serves as board members on NAWBO (National Association of Women Business Owners) LA. She also works with a non-profit called Wells Bring Hope, travelling to Niger, W. Africa, to video document how having wells and clean water can really impact and change women’s lives and give girls a better future.
512110 - Video Production
512120 - Post Production
541922 - Commercial Photography
541810 - Marketing Agency
541613 - Marketing Consulting
541430 - Graphic Design
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