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The DuckPunk Story

Back in 2000, our founder, Mellissa Tong, was trying to find a name for her company. One day she was at Kenneth Hahn Park in Culver City where she came upon a lake full of hungry ducks. As she was feeding the ducks with breadcrumbs, she noticed this one duck who had a huge bluish-green Mohawk sticking up from his head, just like her company logo.

After 40 min or so, all the other ducks seemed to be getting full and couldn’t be bothered. But the duck with the Mohawk would still charge over to get to the food. So Mellissa’s first impression was, “How can he still be hungry, he’s been eating the whole time?”

When she got home that night, she couldn’t shake the Mohawk duck image off her head, so she started playing with the words duck, mohawk, punk rock, punk duck, etc. Six weeks later, she named her company DuckPunk Productions. But that’s only half of the story.

Years later, the Mohawk duck became her inspiration. Every time she comes across a hurdle as a female entrepreneur, she reminds herself that she has to be that duck, to keep going and never give up.

Why DuckPunk?

We believe every brand and every company has a story, and usually it starts with their ‘why.’ Deep down, we are all driven by our deepest desire and ‘our big why.’ Every one of us is given a gift and that is why we all do what we do, and our gift is storytelling (or helping our customers tell their stories.)

Since our inception in 2000, we’ve won many major awards for our work, such as the Clio, Addy, Telly, and many others from film festivals across the country. We also have a proven track record. One of our clients went from 0 –110% in six months; another client had a 70% increase in response.

We are also multicultural and multilingual. The languages we cover include Spanish, Cantonese, Mandarin, Korean, Vietnamese, Japanese, Tagalog, and Hindu.

Whether you choose DuckPunk to tell your story or not, our one piece of advice when it comes to picking the right production partner is, look at the video and dissect every single shot. We believe every shot in the story should serve a purpose. If the shots seem random and don’t serve a purpose, then it is done by a videographer, not a seasoned storyteller.

Company Culture

Our company culture is ‘loving, being, and serving’. We love what we do, we love being who we are, and we love serving others and the world. That’s what make us get up every morning and do it all over again the next day.

We believe that every challenge comes with a solution. The key is to remain calm and grounded. We do not tolerate any discrimination, anger, or hostility, on set and at the office.

We also believe in collective power. There is nothing that will give us more joy and pleasure than serving our clients for the greater good and making the world a better place, for ourselves and our future generations.

Founder's Background

DuckPunk’s founder, Mellissa Tong, started her career in radio and later brought her broadcasting skills to the International Channel, one of the first satellite TV stations in the US, to become their TV News Anchor, Reporter & Producer.

At the job, besides anchoring the news, she was responsible for a 5-min human interest segment every day, where she covered a wide range of topics including science, technology, health, beauty, politics, as well as entertainment news and movie premieres. As a reporter, she interviewed thousands of people from all walks of life, including Hollywood celebrities, and covered over 1200 stories.

“At the time, I didn’t realize I was a storyteller, I thought I was just having fun,” says Mellissa. After the International Channel, Ms. Tong went on to work for CBS’ episodic TV show Martial Law before founding DuckPunk in 2000.

At DuckPunk, she continues to tell stories, whether it is for a TV commercial, digital campaign, a film, or a website. “Having a compelling and engaging story is the most powerful tool any company can have to connect with their audience,” says Mellissa. “Customers don’t buy based on facts and logic. They buy on emotions, and then use facts to justify their decision.”

Copyright © 2020 by Mellissa Tong. All Rights Reserved.

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