Build your story. Build your brand
What We Do
DuckPunk works with B2B organizations to strengthen the connection between them and their customers by creating authentic brand storylines that are relevant and relatable to their target audience across all delivery mediums, including traditional broadcast, social media, and other marketing channels.
Our services include branding, marketing, creative concepting, content production such as TV commercials, digital branded content, presentations, and other visual formats (including live action, animation, drones and still photography,) as well as sales, media and communication trainings. Celebrities we worked with include Shaquille O’Neal, Bryan Cranston, Keke Palmer, Arsenial Hall, to name a few.
We are also known for our multicultural capability, delivering content in English, Spanish, Cantonese, Mandarin, Korean, and Vietnamese.
Some of our previous clients are Nissan, Verizon, Wells Fargo, Old Navy, McDonald’s, Old Navy, Westin, CBS, California Department of Health, California Lottery, to name a few. Our corporate clients have enjoyed sales increase up to 110% and engagement up to 70%. Awards we won are Clio, Addy, Telly, Best of Business in Video Production for ten consecutive years starting in 2012, and a dozen more from film festivals across the country.
Aside from branding and marketing, we also deliver seminars and workshops to teach small business owners how to apply storytelling in their business to build their brand, drive sales, and win more customers. Some of our workshop clients are USC, SoCalGas, San Diego Gas & Electric, WBENC, NAWBO, chambers of commerce and other professional organizations.
Why DuckPunk from Founder, Mellissa Tong
Over the years, we’ve always had people ask us how we came up with the name. It happened back in 2000 when I was trying to find a name for the company.
I was at a lake feeding ducks with breadcrumbs. There was one duck who had a mohawk, just like my logo. He was busy eating. After 40 minutes, I got up and started to leave. As I was throwing the last breadcrumbs into the lake, he would still charge over to get to the food. I looked at him, thinking “how can you still be hungry, you’ve been eating the whole time?”
That night, I went home and couldn’t shake the image off the head. I started playing with the words duck, mohawk, and punk rock. 6 weeks later, I named my company DuckPunk, but that’s only half the story. At the time, my justification was, since my last name is Tong, I’m always on the last or second last page by alphabetical order. So I thought I wanted my company name to be more in the front, so instead of calling it PunkDuck, I flipped the order and called it DuckPunk.
Year later, he became my inspiration. As a minority woman working in entertainment and advertising, it was very cutthroat. Every time I have to jump over a hurdle, I have to remind myself to be like him, never give up and keep going after what my heart desires. country.
ROI
Average 110% sales increase & 70% engangement increase
Cost Savings
Average 5% to 10% saved from multi-touchpoint marketing assets
Multicultural Nuances
& Relevancy In:
English,
Spanish,
Cantonese,
Mandarin,
Korean, & Vietnamese
Wide Range of Video Projects
15 seconds to 2 hours
Founder's Journalism
Background
1,200 on-air stories crafted
Advisory Board
Aggie Clark
Aggie Clark is a seasoned financial services executive with 30+ years of leadership experience. As COO of Covenantz, Inc., she collaborates with a team of dedicated built-environment professionals to change how the world builds. As CEO of Symbol Advantage, a rising star in the home and community building space, she is applying her time and energy to creating affordable single-family housing options for families looking to launch their dream of home ownership and generational wealth building.
As a passionate UW alum, she recently served as President of the University of Washington Alumni Association and Advisory Board Co-Chair for the UW Foster School's Consulting and Business Development Center (CBDC). She continues to serve the CBDC on its Advisory Board and as a professional advisor for its various student consulting programs, including the nationally-known Ascend Program.
Her experience steering company operations through growth and contraction business cycles, combined with navigating ongoing regulatory changes, gives her a multi-pronged perspective on the challenges growing businesses face. Her versatile communication skills, combined with the ability to learn and synthesize information quickly, operate successfully in a complex and ambiguous environment, and efficiently implement solutions, make her an effective contributor.
Jackie Smith
Jackie LaJoie has over 30 years of experience creating, developing and successfully leading Supplier Diversity programs. In her role, she developed world class programs and driving impressive results supported by sound program strategies throughout the enterprise as well as supplier sustainability in areas such as environmental social governance and conflict minerals. Jackie believes that for a program to grow and succeed, it must be based on sound best practices that create jobs for supplier partners, economic growth for local communities, and customers for life.
Most recently, Jackie partnered with the US Pan Asian American Chamber of Commerce to create and facilitate a series of workshops to prepare small businesses to do business with corporations and the Federal Government. Jackie was the senior manager at Ingersoll Rand / Trane Technologies, vice president of the Carolinas-Virginia Minority Supplier Development Council, director of Supplier Diversity at Merck and senior manager of Supplier Diversity at legacy AT&T.
Jackie is also the co-founder of Diversity Alliance for Science in 2007, a non-profit organization focused on supplier diversity in the life science and healthcare industries. The organization unites healthcare, pharmaceutical, academic and government entities with industry diversity leaders to promote economic growth of small and diverse companies.
She has a B.S. in Accounting and Business Administration and a B.S. in Economics from High Point University and an MBA from Wake Forest University.
John Doe
Since retiring, I have actively mentored new entrepreneurs and seasoned business owners worldwide, with a primary focus on renewables. My expertise was recognized when I was invited to mentor for a program sponsored by the World Bank, Micro Mentor, and the Caribbean Climate Innovation Center. Besides DuckPunk, I also have joined an advisory board for a solar energy company.
Throughout my 30+ year career, I have consistently delivered results by increasing sales and developing sales territories. I am adept at developing training materials to elevate productivity and uniquely able to turn concepts into viable and profitable realities by collaborating with the necessary parties.
I have a track record of successfully nurturing new hires and experienced employees, guiding them to advance into management roles. My experience has taught me that effective organization and strategic planning are the keys to managing a single report or over seventy.
The most crucial lesson I have learned throughout my career is that regardless of one's position, whether sweeping floors or leading a Fortune 500 company, it is essential to listen, show respect, and demonstrate the value of each individual and their contributions.